http://tobyz.net/

A digital media maverick, i cross the disciplines of artist, designer and engineer in the pursuit of anything that uses media to make people interact or think in unexpected ways. i am particularly interested in what cinema can become, performing improvised ‘live cinema’ pieces and developing audience-led interactive story-telling environments. i was also the vj in the ‘ford vj experience’, which dominated UK event industry awards in 2007, turning motor-show messaging on its head by making the screens be about the people buying the cars rather than the cars themselves. comfortable both with devolved community based projects and focussed commercial work, i have worked under my artist moniker *spark and as part of other forward-looking organisations such as imagination, yeast culture, the light surgeons and d-fuse.